Businesses often look to find new ways to advertise and promote their products and services. A strong marketing presence is an essential tool for businesses that need to attract customers or build up an awareness of what they sell. Effective advertising methods vary among different types of businesses and industries. Billboard is one of the most popular ways of advertising outdoors because they are permanent, full-time, huge and eye catching and one of the most cost-effective mediums of advertising. They can help to build a business’s product image and reputation, can target a large, diverse market, can give a business a quick rise in sales, can increase the frequency of consumer exposure and direct potential clients and customers to your place of business,... In this regard, shahre daru company uses Billboards as interactive media to promote its position in pharmaceutical industry..